:Article Marketing At Its Best

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Rebates are a wonderful thing, if and when you receive your rebate check. The most common mistake made when sending in a rebate is failure to comply to all the rebate requirements and failure to keep a copy of all materials sent to the rebate processor. When dealing with rebates; please be sure to follow our guidelines, it will save you a hassle in the future and ensure that you receive your rebate promptly.

• Price compare before you buy anything with a rebate. Rebates are usually promotions that are offered to deal with price cuts or competitive pricing. Sometimes you may find that you can purchase the same product from another store at a lower cost without having to fill out any rebate! The less hassle, the better off you are.
• Before purchasing any item with a rebate; read the rebate requirements in detail. Be sure that you can meet all the requirements before you make the purchase. If you purchase a product, and then return it because you don’t qualify for the rebate you will end up losing on shipping costs. The requirements you should pay attention to are the: product/purchase requirements, quantity, expiration date; post-mark date, location requirements, stipulations, etc.
• Some rebates will only be honored for specific stores; don’t expect to have a rebate honored if you did not purchase it from an authorized retailer listed on the rebate form.
• If the company sponsoring the rebate is not well known, beware. Many rebates are never honored by their sponsoring companies and you could be the one to lose out. If in doubt, check the Better Business Bureau to get information on a company. If there are any open complaints against them, they will most likely be listed there.
• If you’re dealing with an upgrade rebate; be sure that you have the proper proof-of-purchase to be eligible for that rebate.
• Once you receive the product, fill out the rebate form CLEARLY so that your handwriting is easy to read. If I was a rebate processor and I received chicken scratch all over a rebate form, I would most likely ignore it as well. Many companies will not accept typed-in responses, one good practice is to write in all the details with a non-smearing pen. Then place a sticker with your name & address on the rebate form in a blank space. It doesn’t hurt to have a second opinion.
• Most rebates require the original UPC (Universal Product Code) to be cut from the package as proof of purchase. The UPC is the white/black barcode on the outside of the box that is scanned by price scanners. Remember; if the rebate requires the “original’ UPC they most likely will not honor a photocopy.
• Photocopy or scan all the materials you are sending to the rebate company. This includes the rebate form, receipt, UPC and any other required paperwork. It’s kind of hard to prove that you sent in a rebate if you don’t have a copy. The rebate forms will also have the numbers you need to call to verify that a rebate has been received and is being processed.
• Many rebates can be submitted online, usually requiring you to send the printed form out along with the required proof-of-purchase. This method is extremely convenient and you will receive email confirmations on the status of your rebate. Save these emails as well.
• When checking the status of a rebate; you can save time by first checking online. Most rebate companies have a website where you can track the status of your rebate. If you fail to find your submission, call them directly to find the status.
• Before you call for the status of your rebate; please wait the required amount of time for your rebate to be processed. This time period is always listed on the requirements of the rebate; the typical time period is 8 to 12 weeks. If after this amount of time you haven’t received your rebate, you should follow up by checking the status online, or calling the rebate company directly. Be prepared to be placed on hold as some companies are overwhelmed with calls, and you’ll have to deal with an “automated attendant” for a good portion of the call.
• Track all your rebates using spreadsheet or database software. If you are waiting for multiple rebates; you can easily forget about ones you should have received. After a the rebate period expires, you may not be eligible to resubmit it.
• The post-mark date determines if your rebate will be accepted due to time restraints. If you are dealing with a large rebate (> $50.00) you may want to take your envelope directly to the post office and ask for a dated stamp and a receipt. This is your proof that your submission was mailed on time, and that you dropped it off at the post office. Rebate companies are not responsible for late mailings and have no problem rejecting your rebate if it is not postmarked on time. Certified mail also works, but will cost you more then $2.00 per envelope.
• This is totally opinionated, although any rebate under $4.99 may not be worth the time. If there’s a problem with the rebate; you will most likely lose 30 minutes of your life while you check to see if it was received, place phone calls, etc. Remember, most every rebate you send in will cost you a stamp, envelope, and time to do the work (purchase, cut UPC, photocopy, envelope, stamp). Time is money, and sometimes you’ll find that your time is more valuable then $1.00 back. You’ll most likely earn this amount of money in your savings account by the time you get your check!

Keep in mind that most companies offering rebates hope that you as a buyer forget to send in the rebate. Up to 40% of consumers never claim their rebates which just leads to more cash in the hands of the suppliers. It’s up to you to make sure you do your due diligence and follow all requirements properly and have your rebate sent in on time.

Richard Iglar is a writer and contributor for
AntiCost.com; an online
shopping resource website.

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The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?

There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you money, or just something else that costs you money.

What are those two all-important elements: 1. the Image or look 2. the Message

This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch.

Here are 5 things you should keep in mind when you are evaluating your layout and your printer.

1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing can’t touch. Offset printing isn’t all that common because good Offset printing presses cost in the millions of dollars.

2. Choose Thick Paper - preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don’t want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.

3. Add Aqueous Coating. While this isn’t the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to “jump” off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn’t cost very much to upgrade, it’s worth it. There are a few printers out there that offer aqueous coating FREE.

4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don’t. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.

5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.

In part 2 of this article we will discuss the all important issue of the message.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail.
http://www.brochures.com
marketing@brochures.com

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Is Red Bull safe? That’s the question being bantered about in the media. This small, 8.4 oz. beverage has taken the U.S. by storm, generating millions of dollars in revenue. But there is an aura of mystery surrounding it. So the question that’s inevitably asked is-are there side effects? Some say yes, while others say no.

Those who believe there are Red Bull energy drink side effects specifically point out the high amount of caffeine in each can. Though, in reality, Red Bull contains about the same amount of caffeine as your average cup of coffee. Is caffeine detrimental to our health? Well, that’s a whole other topic, but some studies have shown that high intakes of caffeine on a regular basis can increase the risk heart disease, high blood pressure and diabetes. Of course, other studies show that caffeine can be beneficial to the human body. As you can see, there’s no clear-cut answer. However, just to be safe, if you have a heart condition or any other medical condition, consult your doctor before drinking Red Bull or another other energy drink.

On the flip side, supporters of the beverage believe the whole idea that there are Red Bull energy drink side effects is totally ridiculous. They point out that Red Bull provides a copious amount of b-vitamins, which are beneficial to many of our bodily processes, including disease prevention. And, of course, they preach the increased ability to concentrate and focus after drinking Red Bull.

From personal experience, the only Red Bull energy drink side effects I’ve experienced are a case of the jitters and nervousness; but that should be expected from most energy drinks. I believe you should try a can of Red Bull and see how you feel afterwards. That’s the ultimate indicator of whether or not it’s the right beverage for you. If you experience side effects, then you should discontinue consumption. If it “gives you wings” and helps you focus on important tasks, then keep drinking it.

Hi, I’m Patrick Austin and I’m the creator of http://www.energy-drink-review.org If you’re an energy drink enthusiast, you need to visit this site.

I also write for Vainquer magazine, RealGM.com, and Pulsemed.org.

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The US TV market is at the forefront of some key technological
forces reshaping the TV advertising market. Globally, industry
research indicates that at least 22 percent of TV advertisements
are being skipped in homes equipped with PVR/DVR technology. In
US homes with PVR/DVRs, the proportion of ads skipped is as high
as 50 percent. This makes the US an ideal testing ground for the
effect that these disruptive technologies will eventually have
globally, and for the strategies that companies should pursue to
ensure sustainable high performance .

The current industry consensus is that the cost per thousand
viewers (CPM) rate in the US TV advertising market will rise by
an average of 6 percent compounded annually through to 2010.
Accenture’s analysis suggests that this estimate is far too
optimisticWe believe a combination of three factorscontinued
fragmentation of the viewing audience combined with additional
competition for viewer share from the top cable/satellite
channels; increasing available options for advertisers; and
greater demand for accountability for the results of TV ad
campaigns from advertiserswill restrict the compound annual
increase to just 3 percent.

However, an important counter-view expressed at the 2005
Accenture Global Convergence Forum was that the eventual
solution the industry develops will, by definition, engage and
target viewers more effectively. This being the case, the effect
would actually push growth in average CPM significantly higher.
The key issue is the difference between a straight-line
projection of the industry and an inflexion point that changes
its course more dramatically. Our contention is that all parties
need to plan for both scenarios.

Analysis

Accenture analysis of third-party primary research underlines
the potential impact of ad skipping on TV advertising. As Figure
2Figure 2 shows, the 8 percent penetration of PVR/DVR homes in
2004 results in just 2 percent of ads being skipped, hardly
commercially significant. But, using the conservative assumption
that ad skipping will continue at the same rate in PVR/DVR
homes, the 40 percent penetration expected in 2009 will mean
close to 10 percent of ads being skipped. Advertisers may be
able to live with 2 percent, but 10 percent is something else.

A further complication is that skipping relates closely to
time-shifting and the propensity for viewers to time-shift
varies by type of content. While they are highly likely to
time-shift movies, drama or kids’ programming, they are far less
likely to do so with live sporting events or news, where
real-time viewing is a key part of the experience.

Already, different players are applying various tactics to stop
or neutralize the effect of skipping, ranging from changes in
the programming schedule to product placement to providing true
live video on demand (VoD).

But addressing ad skipping by restricting viewer behavior can
only be a short-term solution. Our analysis and industry
experience suggest that the only way to get people to watch ads
in the long term will be to make them want to watch them. This
means blending compelling creativity from the content side with
tighter targeting through new technologies, and being able to
monetize the resulting “eyeballs” by understanding what
interactive ads do best: generating cost-effective sales leads
for bigger-ticket, relatively complex and/or programming-related
products.

Recommendations

The TV advertising value chain is at an inflection pointone
that is overturning long-standing economic assumptions and
breaking down the formerly clear-cut divisions between the roles
and skill-sets of the key players. We believe that
platform/access providers and broadcasters facing these
challenges need to keep three behavioral characteristics in view
to maximize their chances of success:

- Manage the business against parallel models and
scenariosAccenture’s current view is that CPM could, in the
medium term, continue in a relatively straight line. But the TV
ad market is entering uncharted waters. Given the dynamic,
fast-changing and unpredictable period the industry is now
entering, companies cannot discount the emergence of far more
dramatic scenarios. So it will be crucial to maintain agility
and flexibility and plan at least two scenarios for the business

- Adjust more readily and responsively to the emerging needs of
advertisersA key success factor will be the ability to move to
meet the real needs of advertisers. This goes far beyond simply
selling them airtime. It involves focusing more holistically on
the return on objectives that advertisers actually get for their
ad dollars, and on what they are trying to achieve commercially.
Ultimately, advertisers want to sell their product and new
technologies mean they are inevitably reconsidering the role TV
advertising plays in this.

- Co-operate, co-operate, co-operateNo-one has a “silver
bullet.” To succeed, broadcasters, access providers and
advertisers all need to be ready to work together, share ideas
and see things from each other’s point of view. This
collaboration must crucially include the creation of agreed
technical standards and of objective third-party measurement
systems at a granular level. No single industry grouping can do
all this on its own.

In the post-PVR/DVR TV advertising industry now emerging, the
only certainty is that new models and techniques will emergeand
the provider that can think from its own customer’s point of
view will immediately be one step ahead. The TV advertising
industry has always thrived on change and creativity. While the
technology may have changed, those two touchstones will continue
to determine the difference between success and failure.

For more information, please contact Accenture at 1 (312)
737-8842.

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